But for creators of beautiful wallpaper images, iOS 14 could potentially offer a new distribution method where their collections could be available straight from where users install their phone backgrounds. Instead, Apple could make itself the ultimate aggregator by being built directly into the wallpaper settings. It could endanger sites and apps like Vellum, Unsplash, Clarity, WLPPR and Walli that aggregate wallpapers for browsing, purchase or download. But the iOS 14 code suggests Apple may open this up to third-party providers.Ī wallpaper “store” could be both a blessing and a curse for entrepreneurs in the space. Apple’s always only offered a few native wallpapers plus the option to pull one from your camera roll. In iOS 14, it appears that Apple will offer new categorizations for wallpapers beyond the existing Dynamic (slowly shifting), Still and Live (move when touched) options. By removing Future’s human personal trainers that text to nag you if you don’t work out, Apple could offer a simplified version of this startup’s app for free. The $11.5 million-funded Future actually sends you an Apple Watch with its $150 per month service to track your progress while using visuals, sounds and vibrations to tell you when to switch exercises without having to look at your phone. Visual guides with videos shot from multiple angles could make sure you’re doing those pushups or bicep curls correctly.Īpple’s entrance into fitness could endanger startups like Future, which offer customized workout routines with video clips demonstrating how to do each exercise. Many people are afraid of weight and strength training because there’s a lot to learn about having proper form to avoid injury or embarrassment. By using Health to personalize or promote a new Fitness feature, Apple has an easy path to a huge user base. The iOS Health app is already a popular way to track steps and other fitness goals. Icons for Apple’s fitness feature from the iOS 14 code The Apple Watch appears to help track your progress through the workout routines. The app could potentially be called Fit or Fitness, according to MacRumors‘ Juli Clover, and offer help with stretching, core training, strength training, running, cycling, rowing, outdoor walking, dance and yoga. But here’s a breakdown of what the iOS 14 code obtained by 9To5Mac’s Chance Miller shows and which startups could be impacted by Apple barging into their businesses: Fitness – Codename: SeymourĪpple appears to be preparing a workout guide app for iOS, WatchOS and Apple TV that would let users download instructional video clips for doing different exercises. ![]() It’s unclear if all of these fresh finds will actually get official unveiling in June versus further down the line. Startups could be at risk due to Apple’s ability to integrate these additions at the iOS level, instantly gain an enormous install base and offer them for free or cheap, as long as they boost sales of its main money maker, the iPhone. ![]() Leaks of the code from iOS 14 that Apple is expected to reveal in June signal several new features and devices are on the way. Fitness, wallpaper, and lost item-finding startups could have a big new competitor baked into everyone’s iPhones.
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